SoftBank, NEC, Sony, Honda Launch AI Venture to Rival US, China Tech Giants

April 12, 2026
SoftBank, NEC, Sony, Honda Launch AI Venture to Rival US, China Tech Giants
  • A new joint venture is being formed by SoftBank, NEC, Sony Group, and Honda Motor to develop high-performance, domestically produced AI aimed at competing with leading U.S. and Chinese firms, with a focus on physical AI and later expansion to multiple models.

  • Engineers from SoftBank and Preferred Networks are expected to participate, fueling the development effort.

  • The AI model will be shared with other Japanese companies, as the plan includes expanding to additional models and factory-robot AI.

  • Market data show broad ratings coverage, including composite metrics such as Global, Trader, Investor, Quality, and ESG MSCI AA, though detailed numerical values are not all provided in the excerpt.

  • Analysts forecast an OUTPERFORM rating from 18 analysts, with an average target price around 5,217.69 yen and a last close near 3,778 yen, implying roughly a 38% upside.

  • SoftBank itself employs about 67,000 people, underscoring the scale of its global operations.

  • The group’s portfolio includes Fortress and Fukuoka SoftBank Hawks-related businesses, indicating activity in sports and affiliated ventures.

  • Other investors in the venture include Nippon Steel, Kobe Steel, MUFG Bank, SMBC, and Mizuho Bank, joining as minority backers.

  • Leading Japanese banks and corporations are participating as minority investors alongside the founding firms.

  • Nippon Steel, Kobe Steel, MUFG, SMBC, and Mizuho Bank are among the investors in the new company.

  • SoftBank Group operates across six core segments, including mobile services in Japan, Sprint in the U.S., Yahoo, ARM, Vision Fund, Delta Fund, and Bright Star.

  • Officials acknowledge the U.S. and China lead AI globally, but emphasize Japan’s edge in physical AI and securing domestic AI capabilities.

Summary based on 7 sources


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Sources

SoftBank, other major Japan firms set up new company for AI development



SoftBank, NEC, Honda, Sony Form 'Japan AI Alliance'

Seoul Economic Daily • Apr 12, 2026

SoftBank, NEC, Honda, Sony Form 'Japan AI Alliance'

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