Analytic Edge has earned the TikTok Badged Measurement Partner designation, enabling them to provide clients with more accurate and granular TikTok campaign data integrated into its Demand Drivers MMM platform to measure TikTok’s impact within the broader marketing mix.

Dr. Santosh Nair, SVP and BU Head at Analytic Edge, says the badge confirms the company’s data-driven marketing expertise and will help brands optimize media spend and investment decisions.

Analytic Edge is a global provider of AI-powered marketing analytics, offering services such as marketing mix modeling, revenue growth management, campaign incrementality, and new product launch evaluation, available as SaaS or in-house deployments.

For more details, the original press release is available on PR Newswire and Analytic Edge’s website.

Media contact: Megha Chaudhry, SVP - Global Head of Marketing & Alliance Management at C5i, with contact details provided.

For more information, visit www.analytic-edge.com; media contact details for Megha Chaudhry at C5i are provided.

Contact and further information: Megha Chaudhry, Senior Vice President - Global Head of Marketing & Alliance Management, C5i; media contact details are provided.

Analytic Edge serves clients across diverse sectors including e-commerce, mobile apps, gaming, consumer goods, retail, and automotive.