Yelp is rolling out an AI-powered Assistant inside its app that answers questions and can perform actions in one conversation, including booking reservations, ordering takeout, and scheduling services.

The assistant connects across hundreds of categories—dining, auto, beauty, pet, and events—through integrations with DoorDash, Grubhub, Vagaro, Calendly, Zocdoc, and more.

Users can reserve restaurant tables via Yelp Guest Manager, join waitlists, and place takeout or delivery orders from major platforms, expanding discovery into purchase in a single flow.

The Spring Release includes business-owner updates and advertising enhancements, signaling broader impact beyond consumer features.

Upcoming features include a personalized mobile home page and enhanced photo discovery tools to deepen engagement.

The upgrade mirrors a broader industry push to use AI to deliver practical, user-focused capabilities grounded in large volumes of user-generated data.

The rollout is planned with an initial iOS/Android launch and later expansion to desktop and additional business types.

Quality-of-life improvements include viewing user-posted dish photos during menu scans and a new AI-powered tagging and grouping feature for before-and-after photos for business owners.

Natural language search within a business’s media gallery enables conversational queries to locate specific photos.

Yelp directs readers to the Spring Product Release blog post, a Q&A with product leadership, and asset galleries for more information.

An AI-powered personalized home feed surfaces relevant content, with smarter recommendations, immersive videos, and natural language photo search and ranking.

The overarching goal is to help consumers move from discovery to action quickly, using reviews and photos as a trusted basis for recommendations.