Publicis has invested in data and technology foundations, including the 2025 Lotame acquisition and Epsilon’s data footprint, expanding identity intelligence to nearly 4 billion individuals with privacy-compliant insights.

Publicis Groupe APAC has launched an AI Development Hub in Singapore to build and scale proprietary marketing technologies from Asia for global deployment, with support from the Singapore Economic Development Board.

A collaborative environment will unite engineers, strategists, creatives, and product teams to develop scalable AI capabilities across APAC and beyond, integrating AI across data, identity, media, and content.

Senior executives stress that AI transformation requires synchronized advances in technology, data, and talent, with emphasis on intelligent identity, privacy-safe audience understanding, and scalable activation.

The Lotame acquisition in 2025, combined with Epsilon’s assets, has grown Publicis’ identity graph to about 4 billion individuals, representing roughly 90% of global consumers.

The initiative builds on Lotame’s 2025 integration and Epsilon data foundations to broaden identity intelligence while prioritizing privacy compliance.

Onsite collaboration among engineers, creatives, strategists, and product teams will build tools deployable across markets amid fast-changing consumer behavior and mobile data speeds.

AI-enabled workflows from the hub are expected to cut manual campaign execution time by 20–30%, boosting efficiency, speed, and delivery quality for regional teams.

Publicis estimates the hub’s tools could reduce manual campaign work by 20–30%, enhancing efficiency and delivery capacity.

Outcomes include AI-enabled workflows that streamline campaign execution time by 20–30% across regional teams, improving speed and quality.

The initiative signals Publicis Groupe’s commitment to operationalizing AI at scale while focusing on innovation, talent, and trust within the marketing ecosystem.

The hub will create AI-focused roles in engineering, data science, and design, and will partner with local universities to develop an AI-trained talent pipeline.