The Hong Kong Trade Development Council will run seven concurrent lifestyle and licensing fairs at the Hong Kong Convention and Exhibition Centre and AsiaWorld-Expo from late April, drawing roughly 5,600 exhibitors from more than 30 countries and regions.

The fairs span gifts, homeware, fashion, innovative materials, gerontechnology, sustainable products, green printing, packaging, and IP licensing, underscoring Hong Kong’s role as a regional creative hub aligned with China’s recent development plans and dual circulation strategy.

Participants include the Hong Kong Gifts & Premium Fair, Home InStyle, Fashion InStyle, the Hong Kong International Printing & Packaging Fair, DeLuxe PrintPack Hong Kong, and the Hong Kong International Licensing Show, plus the Asian Licensing Conference, with strong buyer engagement across events.

Product trends highlighted cultural gifts (about 20%), sustainable gifts (near 19%), and tech gifts (about 19%), with home products emphasizing designer furniture and smart home tech, and fashion focusing on designer/urban wear.

Across gifts, home furnishings, and fashion, trends point to cultural and sustainable gifts, tech gifts, designer furniture, interior decor, smart home tech, and designer/brand fashion with urban wear.

Gifts and premiums are moving toward cultural, sustainable, and tech-oriented offerings; furniture and interior products favor designer pieces and smart-home tech; fashion leans toward designer brands and urban/womenswear.

The EXHIBITION+ format blends online-offline sourcing with AI tools like Click2Match and Scan2Match, plus an on-site AI SmartBot to assist buyers in product searches, exhibitor discovery, and visit planning.

AI-driven sourcing will be embedded across the fairs, enabling pre-, during-, and post-show engagement to streamline navigation and reduce reliance on chance encounters.

A survey of 1,541 exhibitors and buyers shows about half expect sales to rise in 1–2 years, with nearly 45% predicting stable sales; main challenges cited include global economic fluctuations, geopolitical tensions, supply chain disruptions, and rising protectionism.

Cross-border opportunities emerged, with Semk Holdings’ B.Duck IP products attracting buyers; UAE exhibitors like Alpha Art anticipate around US$1 million in potential orders.

Exhibitors see strong regional opportunities in ASEAN, Taiwan, and India, with active interest in Europe, North America, and the Middle East as they explore new markets.

Gifts & Premium Fair and Home InStyle spotlight design-led gifts, sustainable materials, gerontechnology, and a Reimagine floor, while Fashion InStyle features NEXT@Fashion InStyle and collaboration with international partners and Hong Kong designers.