For full details, the 2025 Tencent BPP Report is available in the official PDF; media inquiries can be directed to the specified Tencent contact.

Weixin marks a decade of IP protection with the 2025 Brand Protection Report, detailing a shift from reactive takedowns to proactive prevention via the Brand Protection Platform, which fuses AI detection, user participation, and brand-regulator collaboration.

Key 2025 metrics showcase impact: enforcement value up 5.7 times, more than $430 million recovered, hundreds of thousands of listings and stores blocked or penalized, and a broad ecosystem expansion with 14 new publishing partners.

The program’s success hinges on collaboration among authorities, brands, and users, with user-driven discovery playing a central role in spotting suspicious activity.

Online detection links to offline enforcement, contributing to 37 cases involving more than 300 suspects and over $430 million in value in 2025, with the Brand Protection Platform expanding by more than half since 2021.

The report emphasizes a global partnership and trust built over a decade, highlighting authorities, brands, and users working together and integrating online detection with offline actions against counterfeiters.

Weixin positions itself as a model for IP protection by turning digital intelligence into real-world enforcement against counterfeiters.

In 2025, the Weixin IP Protection Alliance was launched to co-develop tools, share intelligence, and deepen brand partnerships, reinforcing the protective ecosystem.

The BPP network expanded with 14 new publishing partners and 62 new members in 2025, broadening categories to include publishing and strengthening collaboration.

BPP 2025 metrics show broad industry reach, with 700+ brands across 30+ industries and 20 regions participating, and rapid enforcement across platforms.

The BPP now serves 700+ brands across 30+ industries and 20 regions, evidencing strong cross-industry and geographic coverage and impact.

User participation remains a core driver, with over 95% of takedowns and reports originating from users, including the majority of reports on suspicious group chats and infringing accounts.