ROX strengthens its presence in Abu Dhabi as a hub for AI-driven manufacturing and regional/global expansion, aligning with an integrated industrial ecosystem in the UAE.

The company aims to produce up to 300,000 vehicles annually by 2030 and contribute as much as 10% to the UAE’s Operation 300Bn initiative.

A regional spare-parts hub in Jebel Ali, in partnership with JINGDONG Logistics, will enable next-day spare parts delivery within the UAE and about a week to the rest of the MENA region, addressing after-sales needs for NEV buyers.

Abdullah Al Hameli of Economic Cities & Free Zones, AD Ports Group, underscored KEZAD’s role in attracting high-quality investments and providing infrastructure, connectivity, and regulatory support for international scaling.

KEZAD leadership highlighted its mandate to enable industrial growth, attract quality investment, and support global supply chains and manufacturing ecosystems.

ROX is tailoring products for the Middle East with editions like Falcon and Royal to fit regional environmental and lifestyle needs.

The KEZAD Musaffah facility benefits from multimodal logistics connectivity and competitive utilities, aiding regional and global market access.

ROX expanded banking and regional expansion support through a partnership with Standard Chartered Bank.

Non-oil UAE trade reached AED 3.8 trillion in 2025, signaling strong demand for industrial land and manufacturing capacity.

The KEZAD announcement positions it as a platform shaping the region’s future manufacturing, trade, and logistics amid Abu Dhabi and UAE diversification efforts.

ROX reports robust UAE and MENA sales in its luxury NEV market, with over 5,000 UAE and more than 20,000 in MENA, holding a top-three market share (over 10%) in the UAE’s luxury all-terrain SUV segment above $80,000.

In the UAE, ROX notes adoption of ROX 01 and ADAMAS Royal Edition by notable customers and entities, alongside strong regional sales.