InMobi announced the acquisition of MobileAction, an AI-powered platform for iOS app growth and analytics, to expand its global advertising capabilities.

MobileAction counts major brands and publishers such as Google, Meta, DoorDash, Square, Zalando, Playtika, and Priceline among its users, underscoring its scale.

The platform aggregates extensive mobile marketing data—millions of creatives, keywords, and apps—enabling performance benchmarking, competitive analysis, and campaign optimization.

Karaalioğlu thanked angel investors, customers, and the team, noting that they’re just getting started.

The deal terms were not disclosed.

Leadership quotes emphasize AI-led, scalable, precision marketing and a shared vision for agentic AI-driven advertising and growth.

The move follows InMobi’s $350 million funding round in late 2025 and a SoftBank stake buyback of about 25–30%, signaling ongoing expansion in digital advertising.

MobileAction faced early fundraising challenges, including a difficult Series A in 2016, after which it shifted to sustainable products and strengthened its Apple Ads ecosystem position.

Karaalioğlu described the acquisition as a way to help brands acquire users in a privacy-first, AI-driven world, with benefits including more resources, a stronger team, faster innovation, and broader global reach, while reassuring customers that their experience remains largely the same.

Financial terms again noted as undisclosed, with leadership emphasizing AI-driven, scalable, precise advertising solutions.

MobileAction was founded by Aykut Karaalioğlu and began as an app discovery tool before expanding into Apple Ads optimization and broader mobile growth solutions.

In 2025, MobileAction expanded by acquiring Skai’s Apple Ads business, bringing in larger customers and greater scale.