Saudi Arabia’s Qiddiya Investment Company and Google Cloud are expanding their collaboration to build the digital backbone for Qiddiya City, a vast entertainment complex spanning about 360 square kilometers across more than 20 neighborhoods.

Qiddiya City is a flagship part of Vision 2030, aiming to attract over 40 million visitors annually and eventually house up to half a million residents, with flagship venues like Six Flags Qiddiya City and AquArabia already open.

The project intends to weave professional sports, gaming, and arts venues into a single intelligent entertainment ecosystem.

Master Works will deploy Google Cloud’s data and AI technologies to provide real-time insights into construction milestones, visitor demand, and operational efficiency.

The integration overseen by Master Works aims for a resilient, unified infrastructure across Qiddiya City.

The expansion uses Google Cloud via Master Works to power operations, analytics, and real-time insights, accelerating the smart-city model from weeks to minutes for time-to-insight.

Google Cloud’s data and AI will underpin operations, delivering rapid insights on progress, demand, and efficiency to support a highly responsive city.

Master Works will lead seamless deployment and integration to support the expansive entertainment ecosystem.

As the strategic systems integrator, Master Works will ensure cohesive deployment of the solutions to enable the smart-entertainment network.

Leaders emphasize a seamless digital experience and data-driven foundations, with QIC’s CTO and Google Cloud MENA’s MD highlighting an AI-enabled, premier user experience aligned with Vision 2030.

Qiddiya’s CIO stresses a seamless digital experience and data-driven foundation to manage the massive project for operators and visitors.

The collaborative leadership notes include a fully integrated AI stack enabling scalable operations and a premier user experience in line with Saudi Vision 2030.