MC&V, an AI-native production company, has expanded its client roster to include Canva and Canteen and added three AI directors to its creative lineup.

Co-founder Vinne Schifferstein Vidal says that while AI tools are widely accessible, the real value comes from turning them into work that is creatively and commercially effective.

The wins reflect demand from global brands for AI production partners who can deliver quality work efficiently within commercial, legal, and operational constraints.

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MC&V will collaborate with Canteen on Bandana Day, while Canva engagement details were not disclosed.

This announcement taps into broader industry momentum and ties to the AARON Awards, which celebrate AI-driven creativity in advertising and brand innovation.

Co-founders Marie-Céline Merret Wirström and Vinne Schifferstein Vidal have prior partnerships with Canva and Canteen, which MC&V is leveraging to strengthen current relationships.

These wins build on existing relationships between MC&V’s founders and Canteen/Canva, highlighting continuity and trust in MC&V’s approach.

The relationships originated from collaborations during the founders’ time at Monks and have continued independently.

MC&V emphasizes building around storytelling, production craft, and experience rather than focusing solely on technology.

Schifferstein Vidal notes a broader industry trend of declining middle-tier video production roles, underscoring the importance of direction, craft, and brand production experience amid rapid tool advancement.

Waters is a multidisciplinary AI creator and producer recognized by SXSW, the Sundance Institute, Adobe, Cannes, the Producers Guild of America, Forbes, and the Television Academy.