SK Group aims for one agent per person, including dozens of chairman avatars and multiple AI agents to facilitate cross-company communication, alongside use of internal AI tech such as AX, A.Dot Biz Co-Work, and GaiA.

LG affiliates are building on a strong internal AI foundation centered on the Exaone model while also exploring external options through LG CNS with OpenAI and Anthropic partnerships, signaling a balanced internal-external AI approach.

Samsung is rolling out AI initiatives across its Device eXperience and Device Solutions divisions, with plans to adopt ChatGPT and Gemini and to continue deploying its internal Gauss model.

LG Group is making AI transformation a core strategic effort, running a three-stage training program for CEOs and senior executives to boost productivity and enterprise-wide AI application, and preparing operations executives for AI-driven commercialization strategies.

South Korea’s three leading conglomerates—Samsung, SK Group, and LG Group—are accelerating generative AI adoption across workplaces, signaling a national shift from caution over leaks to comprehensive AI transformation.

The initiatives by these conglomerates reflect a broader national push in South Korea to embed AI into daily operations, boost productivity, and maintain competitive edge through AI-driven organizational change.

Samsung Electronics is expanding external AI tool usage (ChatGPT, Claude, Gemini Enterprise) after lifting a 2023 ban, conducting wide-scale AI education and strategy work, including an AX Boot Camp for presidents, with plans to educate all employees by year-end.