IndieVisual has launched dAIrector, an AI Ad Film Production System built for brand and marketing teams to craft production-grade ad films from a strategic brief.

Unlike typical AI video tools, dAIrector starts from a strategic brief (campaign objectives, audience, brand guidelines, assets) and aims to deliver full-length, brand-consistent films with locked characters and settings across formats, languages, and variants.

The platform guides users through strategy, scripting, visual direction, and generation in sequence, while keeping the user in control at every stage.

IndieVisual’s experience—over five years and more than 2,000 videos for around 200 brands across 50 cities and 10 languages with clients like Philips, Crompton, Zydus, and DSP Mutual Fund—inform the dAIrector workflow.

Early access to dAIrector is available to enterprises, growth-stage companies, and agencies in direct or managed studio formats, via an application process.

Applications for early access can be submitted through the dAIrector website.

Media inquiries should be directed to Vineet Khunger, Co-founder of IndieVisual.

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In summary, dAIrector is designed to streamline end-to-end ad production for brands, combining strategic briefs with interactive, hands-on control throughout the process.