Wimbledon teams up with IBM to deliver AI-powered fan experiences and modernized digital platforms across The Championships 2026, accessible via the Wimbledon app and wimbledon.com to boost global engagement.

The partnership builds on a long history of collaboration, highlighting a YoY engagement rise on platforms and a surge in registered myWIMBLEDON users over the past year.

IBM frames the alliance as expanding beyond scores and stats to drive deeper engagement and operational efficiency through AI-powered innovations.

The modernization centers on improved data architecture, streamlined user journeys, and tailored experiences for fans, broadcasters, and media, leveraging watsonx and IBM Bob.

A comprehensive digital platform overhaul accompanies the AI features, spanning audiences, players, broadcasters, and media with a focus on data, journeys, and personalization.

The content archive—over 15,000 assets—was extracted into a new architecture, with AI-driven workflows and IBM Bob mapping content relationships to accelerate migration.

What previously would take months with multiple specialists was completed in four weeks by a single engineer, extracting 15,000 assets in under an hour.

More than 15,000 digital assets migrated to the new platform in 47 minutes, a process that would normally span months and a team of specialists.

New AI features include Key Moments to explain influential plays and momentum, complementing the existing Likelihood to Win model for both men’s and women’s singles.

Match Chat now offers instant, natural-language responses with photos and videos drawn from expanded live data, powered by watsonx Orchestrate and Wimbledon-trained AI agents.

Key Moments and the Likelihood to Win model work together to provide deeper in-game insights for fans and media.

Contextual notes cover market reaction to the AI announcements and explanations of IBM Bob, knowledge graphs, and AI agents within the Wimbledon initiative.