Meta unveils three new AI Glasses—Fury, Adventurer, and the Kylie Jenner-designed Starfire—to broaden choices in the smart-glasses market.

The new line is priced from $299, undercutting the Ray-Ban entry level by about $80 and expanding affordability.

Meta maintains collaboration with EssilorLuxottica for manufacturing, lenses, and distribution, while dropping the Ray-Ban branding to signal expanded consumer choice.

Hardware carries over many Gen 2 specs, including a 12-megapixel camera, 3K video, a five-microphone array, in-arm speakers, touch controls, and roughly eight hours of use per charge (case adds up to 40 hours).

Real-time translation and scene understanding are powered by Muse Spark AI, though some demos show occasional misrecognitions in busy environments.

Leadership emphasizes competition and learning from peers, a measured release strategy, and ongoing attention to comfort and privacy.

Product design emphasizes meticulous attention to fit and form, down to every gram and quarter-millimeter.

Hands-on impressions describe Starfire as flattering and comfortable, with cosmetic differentiation and minor battery variance noted in early testing.

Meta is addressing privacy and misuse concerns, signaling forthcoming privacy updates and a push for consistent global AI and regulatory standards.

Frames are slim and discreet, concealing cameras and batteries to support an everyday wearable aesthetic.

Comfort-focused updates include adjustable nose pads, bendable temple tips, and overextension hinges to fit a wide range of face shapes; Kylie edition adds a mirror inside the charging case and broader prescription support.

Overall, Meta Glasses offer a broad, affordable, well-made option with extensive style and prescription options, while privacy and regulatory considerations remain central challenges.