Seven AI-native artists will debut with original singles and performance videos, with plans to grow into albums, character-led storytelling universes, microdramas, and live experiences, distributing content on major streaming platforms including Spotify, Apple Music, Amazon Music, YouTube Music, and JioSaavn.

Eros Innovation unveils Eros Music Worlds, hailed as the world’s first large cultural music platform, alongside a perpetual strategic partnership with the Mohammed Rafi family to preserve and expand the singer’s legacy through new recordings, live performances, and the Mohammed Rafi Academy.

Eros states its Large Cultural Models are trained on the cultural, emotional, and performative grammar of Indian cinema, music, and storytelling, relying on human composition and licensed material with documented chain of title.

Shahid Rafi welcomes the collaboration, stressing it was pursued with respect, proper consent, and a meaningful role for the Mohammed Rafi family.

The initiative arrives amid global debates on generative AI, with Eros asserting its model uses only licensed or rights-cleared material and documented chain of title.

The platform promotes a multi-layered ecosystem around character-led music franchises, non-film music, devotional/folk, legacy revival, and immersive live shows, aiming to turn film characters into scalable music brands.

Leaders from Eros and the Mohammed Rafi family emphasize ethical AI use, human authorship, cultural grounding, and the collaboration as a meaningful way to preserve legacy while enabling new generations’ access.

The LCMs interpret human compositions through cultural, emotional, and performative traditions using licensed and rights-cleared material, with plans to localize to 34 languages.

The public unveiling of the Eros LCM in Tamil Nadu in February 2026 is noted, with emphasis on culturally grounded voice technologies for India’s AI future.

Mohammed Rafi remains a legendary playback singer, and his family stresses honoring his legacy through official collaboration.

Eros Music Worlds will employ proprietary LCMs that interpret music with cultural and emotional context while using licensed data sets.

R&D for the Eros LCM is guided by IIT Madras professor V. Kamakoti, with the model publicly launched in Tamil Nadu in February 2026.