Zoom Communications appoints Carlos Quaderi as Head of Asia Pacific to drive APAC go-to-market strategy and AI-powered growth, with Quaderi remaining based in Singapore during the transition.

Geddes highlights opportunity across enterprise and SMB segments, the CX business, and the partner ecosystem as reasons to expand leadership in APAC.

Quaderi brings more than 30 years of experience from senior roles at Workday, Amazon Web Services, Microsoft, and HP, reinforcing Zoom's APAC leadership and strategy.

Zoom aims to position its platform as a connected system that moves workplace conversations toward completed actions and measurable business outcomes.

The platform integrates with existing business applications to support collaboration and reliable customer experiences, powered by Zoom AI across meetings, phones, and contact centers.

Zoom’s services include video meetings, telephony, and contact center operations, all integrated with other business applications.

Malaysian and regional organizations are increasingly seeking AI-enabled tech that boosts productivity while preserving meaningful human interaction, enabling faster idea-to-execution cycles.

The appointment aligns with Zoom’s strategy to be a 'system of action' by linking meetings, calls, chats, and workflows to documents, customer records, tasks, and enterprise systems.

APAC is shifting from point productivity tools to AI-powered platforms to streamline workflows and accelerate outcomes.

Quaderi’s mandate includes leveraging Zoom’s expanded portfolio to boost employee productivity, enhance customer engagement, and connect workplace conversations with business processes while navigating APAC regulatory requirements.

Three priorities of the mandate: scale the customer experience portfolio, grow the SMB segment, and expand Zoom’s channel and partner ecosystem.

Zoom Communications, based in San Jose, offers an AI-first platform for meetings, team chat, cloud telephony, contact-center services, employee engagement, events, and workflow productivity, including Zoom Workplace, Zoom Phone, Zoom Contact Center, Workvivo, and Zoom AI Companion.