Square expands collaboration with Google to integrate U.S. food and beverage sellers into Ask Maps, a Google Maps AI-powered conversation that helps customers discover restaurants and place orders.

Orders placed through Ask Maps can be paid using Cash App, with completed orders flowing into the seller’s Square POS and kitchen display system without any extra steps for the seller.

Sellers who activate a Google Business Profile will automatically surface in Ask Maps results with menus, hours, and location data syncing from Square Dashboard, with no added setup, contracts, or fees.

The shift to conversational AI could redefine how users access banking services, turning conversations into gateways to financial activities.

The article was AI-assisted and reviewed by an editor under applicable terms and conditions.

Quotes from Morgan Kuntze of Block and Andrew Costaris of Partners Coffee highlight enhanced visibility and seamless first interactions with customers through this integration.

Square, a Block-owned business platform, has offered POS, payments, and business tools since its mobile card reader debut in 2009 as part of its broader strategy.

The move aligns with Square’s aim to provide payment processing and business management tools, continuing its historical evolution since 2009.

Morgan Kuntze emphasizes that the integration helps Square sellers appear in conversations across channels without manual updates to multiple platforms.

Kuntze notes that AI-powered conversations are changing how customers find and order from restaurants, and the expanded partnership keeps Square sellers visible across platforms.

The integration aligns with evolving consumer behavior in searching for and ordering from restaurants, leveraging AI-driven experiences.

Partners Coffee example shows how Square’s integration helps brands appear accurately in AI conversations and strengthens community connections, focusing on discovery and ordering first.