Company representatives emphasize that the combination of human input and AI is central to delivering visuals that maintain brand trust.

Additional information is available on Getty Images’ AI MCP page, with media inquiries directed to Alex Lazarou.

Unlike traditional APIs, the MCP Server provides a single integration that standardizes how AI agents discover capabilities and choose tools for user requests.

Getty Images launches the MCP Server, a standardized integration framework that lets AI platforms access licensed Getty Images content—creative, editorial, and archival.

The service targets enterprise customers, media organizations, and technology partners building AI-powered solutions across marketing, news, and entertainment use cases.

The launch fits Getty Images’ broader strategy to accelerate AI adoption while ensuring trusted licensing, responsible practices, and enterprise-grade security and reliability.

The announcement includes a press release with a quote from Grant Farhall, Chief Product Officer, highlighting faster, higher-quality AI work with authentic visuals.

Getty Images stresses blending human creativity with AI to produce authentic, high-quality visuals that preserve brand integrity in AI workflows.