Xelta is available on web, iOS and Android, with feature and model availability varying by plan, geography and release stage.

Xelta, the flagship AI platform from MatchBest Group, debuts the AI Creative Operating System that guides creators from initial prompt to publishable content within a single unified workflow.

The system supports creators, agencies, studios, media firms and enterprise teams across web, iOS and Android, with APIs and CLI for workflow orchestration, suitable for individuals and enterprises.

Target users include creators, agencies, entertainment studios, media companies and enterprise teams, with multi-platform access and automation capabilities for streamlined workflows.

SocialVerse links content creation with business activation, enabling brands to produce short-form ads, reels, LinkedIn content and multilingual assets for publication across supported social channels.

Vishal Arya, Chairman and Group CEO of MatchBest Group, describes Xelta as connecting the entire creative journey—from idea to images, video, storytelling, editing, advertising and publishing—inside one intelligent production environment.

Content Flow serves as Xelta’s orchestration layer, turning ideas into structured creative work like scripts, storyboards, scenes, characters, video, audio, localization and finishing, including a flagship Microdrama workflow for episodic content up to 60 minutes.

XeltaImage and XeltaVideo work together in the same production workflow, allowing a seamless transition from stills to motion and distribution without retooling projects.

XeltaCut brings integrated AI-driven editing and post-production, including scene stitching, VFX workflows, color work, subtitles, MultiCam, and frame-level editing, all within the platform used for content generation.

Availability notes reiterate that Xelta spans web, iOS and Android, with model/tool access dependent on plan, geography and release status.

The system orchestrates more than 90 AI models within a single workflow, combining AI Image and Video generation with long-form storytelling, integrated post-production, voice, localization, advertising and social publishing.

Xelta coordinates image and video generation with long-form storytelling and comprehensive post-production, voice localization, advertising and social publishing across multiple AI models and modalities.