Cousins will lead Ryvalmedia’s strategic client offering, product innovation, and the commercial go-to-market strategy as the company evolves.

Her appointment is effective immediately.

The leadership team, led by national MD Kenny Stewart, praises Cousins for her stature and ability to strengthen Ryvalmedia’s national team by leveraging Cosmo5 Group AI, tech, and data services.

Sam Cousins has been named Ryvalmedia’s first national head of strategy and product, reporting to the national managing director.

She will champion integrating AI, technology, and data capabilities across the business in partnership with the Cosmo5 Group to deliver greater client value.

Cousins joins from Wavemaker, where she served as Chief Strategy Officer, with prior CSO roles at The Media Store and iProspect, and leadership of strategy for dentsu X.

Her goal is to blend human brand understanding with AI and data to move faster and smarter as Ryvalmedia enters its next era.