OpenAI is expanding ChatGPT Ads with sponsored agents, AI tools for campaign creation and management, and deeper integrations with Shopify and HubSpot to streamline advertising workflows.

A new HubSpot connector brings email campaigns, landing pages, deal analysis, and lead tracking directly from within ChatGPT, using HubSpot CRM data and including CRM-based ad attribution that links closed deals to originating campaigns.

Ads Manager now offers AI-assisted campaign management, enabling creation, updates, performance analysis, and recommendations through natural-language prompts, with campaigns able to start from an advertising brief or a website.

OpenAI is pursuing a broad expansion with major investments in infrastructure and partnerships with Nvidia, AWS, and Microsoft, alongside a record private funding round underscoring aggressive enterprise AI deployment.

The market context shows growing adoption of agentic AI within CRM workflows, as SMBs seek AI-driven efficiency and ROI, even as broader market volatility impacts HubSpot’s stock.

Ads remain clearly labeled and separate from ChatGPT responses, and advertisers do not access users’ private conversations.

As of August 31, ChatGPT Ads surpassed a one-billion-dollar annualized revenue run rate within 200 days of launch, with tens of thousands of advertisers and availability in over 40 countries.

HubSpot and OpenAI expanded their partnership on September 16 to deepen the CRM connector for ChatGPT, add ChatGPT Ads management within HubSpot, and offer SMB-focused pricing bundles.

At UNBOUND, HubSpot unveiled a suite of AI-powered updates—including Breeze Assistant, Smart CRM, Marketing Studio, ChatGPT Ads integration, and Growth Context—to double deal closures and improve customer outcomes.

AI-based text customization lets advertisers tailor headlines and descriptions to the context of a user’s conversation and translate ad copy into the user’s preferred language.

Advertisers can opt into AI-powered text customization to adapt ad copy to conversation context and translate into users’ preferred languages.

Sponsored Agents are being tested in the US, allowing users who click an ad to start a clearly labeled, separate conversation with a business-sponsored agent and a link to the advertiser’s site when proceeding.