The Malta Gaming Authority (MGA), with the Malta Digital Innovation Authority, launched the AI Gaming Charter to promote responsible, transparent, and accountable AI use in igaming, aligned with the EU AI Act’s risk classifications for player-impacting applications.

MGA CEO Charles Mizzi said the charter balances regulation with enabling responsible innovation and creates regulatory certainty for AI deployment in gaming.

The charter is voluntary and encourages operators to adopt it to demonstrate ethical AI use and governance, while not imposing new legal obligations.

A sector-wide report finds variability in maturity and risk awareness, highlighting the need for ongoing disclosure and data on behavioral impacts as AI use scales.

AI adoption among operators is uneven and selective, with heavier use in support, monitoring, and efficiency than in commercially sensitive or player-facing decisions.

Transparency and testing are stressed as essential to close governance gaps as AI adoption grows.

The Charter classifies AI uses by risk to players, requiring more testing, documentation, monitoring, and human oversight as risk rises, targeting areas like player protection, fraud detection, customer interactions, and operational decisions.

An additional note mentions a separate AI use case where an unlicensed Alberta casino used an AI-generated ad featuring Alphonso Davies to promote illicit activities.

Recommendations include maintaining an AI systems inventory and conducting AI impact assessments to understand broader societal effects.

Slot Beats is cited as the reporting source for details and quotes.

The charter aims to fill governance gaps without stifling innovation, urging licensees to inventory AI systems and implement safety controls, testing, and governance structures.

Core focus areas are transparency in AI design and usage, data governance, human oversight, non-discrimination, stakeholder engagement, AI literacy, and ensuring human control.