The company envisions the AI shopping experience expanding further, with plans to enhance related technologies and possibly introduce AI shopping agents to assist in product discovery and purchasing.

GEO implementation led to a 2.3-fold increase in visitors and a 7.4-fold rise in purchases when comparing four months before and after the change as of April 1.

Cheoljin Park, executive in charge of AX Commerce at Pulmuone, said the spread of generative AI is changing how consumers search and select products, and Pulmuone is adapting so AI can accurately understand and use product information to improve the customer experience.

Pulmuone announced that applying Generative Engine Optimization (GEO) to its official online store, hashtag Pulmuone, significantly improved AI accessibility to product information and boosted business metrics.

Pulmuone plans to continue expanding AI-powered product exploration and innovation in customer experience going forward.

Pulmuone began GEO enhancements earlier in the year, focusing on the information access environment, information structure, and product content to help generative AI locate and understand product data.