Salman Khan warns that AI deepfakes and manipulated videos are increasingly easy to create, noting that even his own identity has been faked using AI.

He says he will pursue the issue seriously and calls for regulatory action to curb AI-generated impersonations.

The discussion goes beyond entertainment, highlighting how AI blurs the line between reality and fabrication and the broader implications for celebrity rights and online misinformation.

Salman recalls filing a Delhi High Court petition in December 2025 to protect his personality and publicity rights from unauthorized use of his name, image, likeness, and voice, which secured interim protections.

He explains how AI can clone voices and appearances to make anyone say anything, raising questions about why creators produce such content despite knowing it is fictitious.

Salman argues that those who knowingly create and spread fake videos should be punished and advocates for tighter regulation of social media platforms.