Gong unveiled Activate, the next generation of Revenue AI, at Celebrate ’26 in Las Vegas, using the Revenue Graph to analyze accounts, opportunities, and plays, and to prescribe and orchestrate actions for reps and AI agents.

Customer case studies show tangible gains: AT&T Business achieved a 54% boost in sales rep productivity through Gong coaching and feature usage; Cisco deployed 18,000 licenses and over 50,000 Gong Engage flows, helping lift deal sizes and win rates; Experian realized a 25% increase in win rates by aligning four acquired businesses around an AI-supported revenue strategy.

Executive takeaway: Gong is moving from analytics and guidance toward automated execution of revenue motions, using both agents and human reps on a common blueprint to become a central operating system for GTM teams that shortens sales cycles, raises win rates, and standardizes best practices across large organizations as AI scales.

Activate creates a self-improving revenue loop, where outcomes from executed plays feed back into the Revenue Graph to refine guidance and workflows over time.

Additional releases include Gong Enrich to auto-fill account and contact data, Agent Builder for user-defined AI workflows in natural language, and Deep Mode in Gong Assistant for complex investigative queries.