AI-generated content is enabling one-person studios and dramatically cutting production costs across China’s film, TV, advertising, and gaming sectors.

Revenue models are evolving toward a hybrid IAA approach, where platforms act as tools, trainers, and revenue distributors, not just distributors, blending advertising with direct payments from paying users.

Human creativity remains essential: AI can shorten timelines and handle repetitive tasks, but theme selection, emotional expression, cultural resonance, and value judgments still rely on human creators.

Zero-barrier platforms like ZeroCube empower non-professionals to monetize AI-assisted content, including turning films into gamified interactive experiences, with a revenue split that favors developers, rights holders, and investors.

New production models rely on an “one person, one computer” workflow, driven by large language models for scriptwriting, storyboarding, and video compositing, delivering short cycles and low costs.

A real-world example shows AI-generated visuals contributing to an award-winning short film, underscoring that human ideas and execution still shape high-quality outcomes.

China’s core AIGC market is expanding rapidly, rising from 1.15 billion yuan in 2022 to 80.58 billion yuan in 2023 and projected to reach about 277 billion yuan by 2028 across production, tools, and platform profit-sharing.

Traditional production relied on large teams and long cycles, but AIGC tools enable a single creator to finish projects in days at very low costs—for example, a short film produced over five evenings for 1,000–2,000 yuan.

AI boosts efficiency while keeping humans at the center of the content creation process, reinforcing that human judgment and creativity remain indispensable.