In a real-time activation study, 44 activations across 354,000 player interactions showed all campaigns outperformed controls, delivering statistically significant improvements.

A Content Decisioning Agent-led reactivation campaign delivered 137% more email opens, 207% more clicks, and 13.8% more deposits per 1,000 targeted players.

An onboarding journey using AI content decisioning drove over 1,200 incremental first-time deposits and lifted deposits by 42%, with converted players betting at three times the average value.

A churn-prevention campaign achieved a 10% deposit rate versus 1.4% in the control.

Optimove AI was named Industry Innovation of the Year at the SBC Awards 2026 in Lisbon, recognizing its role within the Positionless Marketing Platform and integration in Optimove Ignite+ for startups and pre-launch operators.

Context on Optimove’s Positionless Marketing Platform highlights how it reduces marketing handoffs and improves campaign efficiency.

Optimove AI components include Journey Decisioning Agent, Content Decisioning Agent, and MCP (Marketing Cloud Platform), with real-world performance data backing their impact.

Optimove released first customer performance data for Optimove AI on 15 October 2026, showing meaningful gains for iGaming operators a few months after its June launch.

Initial results for Optimove AI, launched June 1, show measurable gains in engagement, deposits, and revenue for iGaming and sports betting operators.

Some clients reported net revenue increases up to 87% attributed to Optimove AI decisioning agents.

MCP enabled marketers across 10 brands to assemble a 4 million-customer audience overnight, create 15 real-time triggers, run a single 10-brand CRM in one chat window, and perform over 1,000 audience checks in two weeks.

Optimove is positioned as the #1 leader in Gartner Magic Quadrant 2026 for Real-Time Personalization and Decisioning, and is highlighted as a Visionary in multichannel marketing hubs for iGaming and sports betting CRM.