OpenAI reports a doubling of ChatGPT usage in India over the past year as it expands local AI access through affordable pricing, multilingual voice features, and enterprise tools.

The Razorpay partnership enables Indian brands to advertise on ChatGPT’s Engage platform for catalog management, campaigns, and performance measurement, with early brands including Tanishq and Tata Neu among others.

OpenAI emphasizes safety and alignment, detailing ongoing investments in model safety and responsible deployment as capabilities grow.

Enterprises, GCCs, and startups in India are moving from pilots to production deployments, with examples like JioHotstar and Cars24, while Codex shows strong developer activity from tier-II cities.

The HyperVault data centre collaboration with Tata Consultancy Services starts at 100 MW and could scale to 1 GW, addressing data residency and security, with local inference supported via AWS Bedrock to keep processing within India.

OpenAI is engaging with government agencies, banks, and financial institutions to strengthen cybersecurity and advocates for clear AI regulation to build confidence among stakeholders.

OpenAI announced its first India office in Delhi NCR in 2025, with plans for Mumbai and Bengaluru offices and the OpenAI for India initiative to boost access, infrastructure, and enterprise adoption.

OpenAI plans to continue investing in India due to market growth potential and to support multilingual, mobile-first users through local product adaptations and partnerships.

The company is developing Indian-language capabilities and Android-first products, with upcoming UPI-related announcements and a Razorpay partnership to enable Indian brands to advertise on ChatGPT.

Pricing and accessibility strategies emphasize affordability and free services alongside paid options, with continued investment in India and advertising to reach users and advertisers.

OpenAI plans to expand advertising on ChatGPT in India, stating ads will not access users’ personal data or influence responses, and will help subsidize free or lower-priced access alongside subscriptions.

The report highlights India’s rapid growth as a major user base and its significance to OpenAI’s global market strategy.