Apple's Vision Pro Headset Generates $630M in Pre-orders Amid Mixed Reviews and Shipping Delays

January 22, 2024
Apple's Vision Pro Headset Generates $630M in Pre-orders Amid Mixed Reviews and Shipping Delays
  • Apple's Vision Pro mixed-reality headset has seen a high demand with 160,000 to 180,000 units sold during its first pre-order weekend, generating over $630 million in revenue.

  • Shipping times have slipped to five to seven weeks, but analysts predict Apple can still ship 500,000 units this year.

  • Major companies like Warner Bros. Discovery, Amazon, Paramount, and Microsoft are developing native apps for the headset, while Netflix and Spotify have opted out.

  • The headset, priced at $3,499, has received mixed reviews and is considered a niche product among Apple's 1.2 billion active users.

  • Apple plans to create demo areas in flagship stores and may release a more affordable model in the future.

  • Supply chain partners are working to meet initial demand, but deliveries are backed up by a month.

  • Netflix's decision not to support the platform could impact other app makers and potentially put downward pressure on Apple's stock.

  • Apple has set a low production target of 60,000 to 80,000 headsets for the official launch.

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