Founded in 2015, PICO initially faced challenges with its geographical reach but gained significant momentum after its acquisition by ByteDance in 2021, allowing it to pivot towards enterprise-grade hardware and software solutions.

Now, PICO XR is emerging as a formidable competitor in the enterprise XR market, focusing on immersive training and collaboration.

In this competitive landscape, PICO positions itself against major players like Meta, HTC VIVE, and Varjo, offering a practical choice for organizations in search of cost-effective and scalable XR solutions.

The company's product lineup includes advanced headsets such as the PICO 4 Ultra, Neo3, and the budget-friendly G3, all designed for various business applications including training, healthcare, and remote collaboration.

The PICO 4 Ultra, equipped with a Qualcomm Snapdragon XR2 Gen 2 chip and high-resolution displays, is particularly noted for its enterprise security tools, making it ideal for design visualization and remote teamwork.

Additionally, the Neo3 Pro Eye features eye tracking capabilities, enhancing applications in industrial training and medical simulations, while the G3 caters to budget-conscious companies needing reliable headsets for training and demos.

PICO emphasizes security and compliance, enabling businesses to implement custom security measures and effectively manage devices, which is crucial for industries with strict regulatory requirements.

The launch of Enterprise OS 5.13 in 2025 further solidifies PICO's commitment to enterprise solutions by enhancing tracking algorithms, motion tracking, and business software.

To support developers, PICO provides tools for seamless integration, including SDKs for popular engines, alongside a growing library of enterprise-focused applications.

Moreover, PICO offers motion trackers that facilitate full-body tracking without the need for external setup, significantly enhancing training and simulation experiences across various industries.

Looking ahead, PICO XR plans to expand its hardware lineup, enhance software capabilities, and build partnerships to develop industry-specific XR solutions.