The Venting Machine is an innovative vending concept that allows users to scream into it, unlocking one of three custom Snapchat lenses, turning frustration into a fun experience.

Resh Sidhu, the Global Director at Snap, emphasizes that this initiative not only provides stress relief but also creates shareable, innovative brand experiences in the real world.

To boost engagement, comedian Troy Hawke will be present at the Venting Machine locations in Birmingham on July 9 and in London on July 16.

The machine uses decibel detection through an AR mirror to respond to the loudness of the user's scream in real-time, creating a unique and interactive experience.

Danny Hall, Senior Brand Manager at Oasis, notes that the machine offers a dual benefit: a refreshing Oasis drink and a playful way to relieve workplace stress.

Snapchat's previous success with AR vending machines, which 81% of users find engaging and fun, indicates strong potential for consumer interaction with this new initiative.

The AR-powered Venting Machines are being launched in Birmingham’s Bullring and London’s King’s Cross station, targeting stressed-out workers seeking stress relief.