Since its inception in Milan in 2017, this initiative has engaged over 450 artists and produced more than 340 augmented artworks, emphasizing community participation and storytelling.

Murals in towns like Aielli, Diamante, Cosenza, Florence, Favara, and Santa Croce di Magliano are reinterpreted with augmented reality, creating immersive narrative devices that boost engagement.

The project aims to redefine urban art by blending local communities, technological innovation, and participatory practices through street art and augmented reality.

The Museum of Augmented Urban Art (MAUA) has expanded into villages and cities across Central and Southern Italy, including Florence and Cosenza, supported by the EU-Next Generation EU Fund and Italy’s Ministry of Culture.

Diamante, renowned for its murals, now functions as an augmented urban museum where traditional art converges with digital languages.

Over 100 murals by famous street artists will be transformed into animated digital artworks accessible from October 11, 2025, via the free app Bepart.

Urban spaces are being transformed into shared cultural experiences through artworks that reflect local visions, memories, and skills, effectively turning cities into evolving digital museums.

The initiative fosters a participatory curatorial approach involving students, artists, and local authorities, encouraging creative urban design and social value.