United Rentals has introduced two innovative digital tools, Smart Suggestions and Equipment Fit AR, to improve its equipment rental platform and enhance customer experience.

These digital features are part of United Rentals' broader strategy to enable seamless equipment browsing, reservation, and management from any device, making the rental process more efficient.

As the world's largest equipment rental company with over 1,700 locations and approximately 27,500 employees, United Rentals serves diverse sectors including construction, industrial, utilities, and municipalities across a global network.

Developed with feedback from contractors and operations teams across North America, these features aim to simplify the rental process, boost jobsite productivity, and facilitate faster, more confident rental decisions.

Smart Suggestions uses machine learning to recommend equipment based on customer history, jobsite data, seasonality, and industry trends, reducing the decision time by 27%.

Equipment Fit AR allows customers to virtually place 3D models of equipment on their jobsite via mobile devices, helping them assess fit, size, and placement, especially in tight or restricted spaces.