Meta's Quest TV App Revamp Paves Way for Immersive 3D Content with Hollywood Partnerships

September 12, 2025
Meta's Quest TV App Revamp Paves Way for Immersive 3D Content with Hollywood Partnerships
  • The new design features seven tabs—Home, Movies, TV Shows, Immersive, Sports, Music, and Watchlist—that offer curated links to content from platforms like Amazon Prime Video and Peacock, which open in their respective apps rather than within the TV app.

  • This overhaul appears to be a strategic move in preparation for upcoming immersive content releases, possibly announced at Meta Connect 2025, where more details on the company's TV app strategy are expected to be shared.

  • While the app still displays select professionally produced 180° and 360° immersive videos, it no longer hosts user-uploaded content, which will be deleted by September 22, encouraging creators to migrate videos to YouTube.

  • Immersive videos are tagged with 180° and 360° labels but are not distinguished between 2D and 3D, emphasizing the immersive experience over technical differentiation.

  • The content tabs serve as aggregators linking to external platforms, with the Immersive tab featuring Horizon Worlds concerts and immersive content from partners like Red Bull and SNL.

  • Meta is positioning its revamped Quest TV app as a gateway to future immersive 3D content, supported by recent partnerships with Hollywood firms like Disney, A24, and James Cameron, aiming to introduce more 3D and immersive videos.

  • The app has undergone a complete overhaul, transforming into a hub for streaming content across both flat-screen and immersive formats, with all user-uploaded videos removed to focus on professionally curated content.

Summary based on 1 source


Get a daily email with more Tech stories

More Stories