Pioneering Eye Donation: Vandana's AR Campaign Inspires Youth and Shifts Perceptions

September 13, 2025
Pioneering Eye Donation: Vandana's AR Campaign Inspires Youth and Shifts Perceptions
  • Her journey began with small awareness drives, speeches, and a startup focused on pledging eye donations, gradually motivating hundreds to participate.

  • Vandana is working to inspire a cultural shift in societal perceptions of eye donation by leveraging technology and youth enthusiasm to foster social change.

  • Her AR initiative aims to emotionally engage audiences and spark curiosity about eye donation, particularly targeting younger, digitally savvy individuals.

  • While the exact impact of her efforts remains unclear, her website has seen increased engagement with many people registering to pledge eye donations.

  • This year, she pioneered the use of augmented reality (AR) technology in her campaign, making her the first in India to incorporate immersive tech to promote eye donation awareness.

  • Vandana's dedication has earned her invitations to speak at the National Conference on Cornea and Eye Banking for three consecutive years, underscoring her influence in the field.

  • Vandana's broader goal is to position India as a leader in eye donation and to integrate eye donation awareness into school syllabi.

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