Meta has rolled out a new India-specific update for its Ray-Ban Meta Smart Glasses, adding features tailored to Indian users, including enhanced usability, personalization, and entertainment options.

The Ray-Ban glasses, priced at Rs 29,999 and launched earlier this year with integrated cameras and Meta AI features, now include AI-powered functionalities for a more immersive experience.

During the Diwali festival, users can enjoy festive-themed photo styles like lights, fireworks, and rangoli through a voice command, with a special limited-time feature to celebrate the season.

A new AI-driven festive filter recognizes Indian festival moments such as Diwali and automatically suggests effects to enhance photos and videos for social sharing.

Meta is testing UPI Lite QR code payments on the glasses, enabling secure, hands-free transactions under Rs 1,000 via voice commands and WhatsApp-linked bank accounts, demonstrated at the Global Fintech Fest.

This UPI payment feature allows quick, secure digital transactions at local shops or cafes without needing a smartphone or separate app, making payments more convenient.

Users can now interact with Meta AI using their voice, with the addition of celebrity voices including Bollywood star Deepika Padukone in Indian English, enhancing personalization.

Meta has introduced a new AI voice of Deepika Padukone, allowing users to choose celebrity voices for a more engaging and relatable AI assistant experience.

The glasses now support full Hindi language interaction, enabling users to ask questions, take photos, answer calls, and control media in Hindi, with tools from Indian AI company Sarvam.

This native Hindi support makes the device more accessible for Indian users, allowing voice commands in Hindi for various functions.

Meta is expanding its AI dubbing feature for Reels to include Hindi and Portuguese, supporting translation, dubbing, and lip-syncing for content shared on Instagram and Facebook.

These updates collectively aim to improve the usability, shopping convenience, and festive capturing capabilities of the smart glasses, making them more relevant and user-friendly for the Indian market.