Meta's multi-year partnership with James Cameron's Lightstorm Vision continues to push stereoscopic 3D content across its visual media ecosystem.

Avatar: Fire and Ash 3D clips are available in the Quest TV app, alongside the movie’s two official 3D trailers.

Meta differentiates its 3D content ecosystem from competitors like visionOS, which already boasts a large catalog of 3D films.

The partnership aims to make 3D content creation and viewing more ubiquitous, with plans to expand into live sports, concerts, feature films, and TV series on Horizon OS.

James Cameron highlighted VR headsets as an ideal platform for 3D content during Meta Connect 2025, reinforcing the push for immersive 3D media.

Meta Quest devices secured a second exclusive 3D clip from Avatar: Fire and Ash, following the first exclusive release about three months earlier.