Meta Halts Ray-Ban Display Global Launch to Prioritize US Amid Surging Demand
January 6, 2026
The Display is described as first-generation heads-up mobile computing and won Best New Hardware of 2025 for its breakthrough interface.
Developed with EssilorLuxottica, Ray-Ban Display is Meta’s most advanced wearable, combining photo capture, content streaming, and an AI assistant within a Ray-Ban frame, with production ramped up to meet demand.
Meta aims to broaden the Neural Band ecosystem and expand smart-glasses functionality while addressing current product supply constraints.
Consumer interest and supply limits are driving coverage and scrutiny as CES 2026 continues, with reviews and updates closely watched.
The pause signals rapid consumer adoption of wearable AI devices, with demand outpacing planned supply.
Meta’s Andrew Bosworth acknowledged strong demand and the difficulty of forecasting in a new category, with supply scaling to meet demand.
Ray-Ban Display glasses cost $799 and feature a built-in screen capable of showing messages, maps, and captions over real-world views.
Meta is pausing the international rollout of its Ray-Ban Display to focus on fulfilling US demand and reassess global expansion amid unprecedented demand and limited inventory.
Since its launch, interest has been extremely high, with waitlists extending well into 2026 for this first-of-its-kind wearable.
The pause reflects supply constraints rather than a lack of interest in international markets, according to Meta.
Analysts and observers compare the wearable to earlier consumer wearables like Google Glass, noting high interest despite pricing and rollout hurdles.
The Neural Band enables transcribed movements into digital messages and offers suggested responses during conversations.
Summary based on 19 sources
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Sources

The Verge • Jan 6, 2026
Meta hits pause on Ray-Ban Display expansion plans
TechCrunch • Jan 6, 2026
Meta pauses international expansion of its Ray-Ban Display glasses
Business Insider • Jan 6, 2026
Meta says it can't make its Ray-Ban Displays fast enough — and it's hitting pause on a wider rollout
Mashable • Jan 6, 2026
Meta delays Ray-Ban smart glasses international rollout, citing high demand