The Instagram post featured a T-shirt design that parodied white nationalist messaging, which drew criticism from various quarters.

Commenters on Instagram expressed confusion and concern, with some questioning whether the ALP had been hacked or if they were trying to appeal to toxic patriotism.

In response to the backlash, a Labor spokesperson admitted the post missed the mark and confirmed it was deleted, reaffirming the party's commitment to protecting Medicare.

The ALP quickly deleted the post after the backlash, but no immediate response was provided by Labor officials.

Labor's Medicare funding proposal is central to their campaign for a second term in government, having established Medicare in 1984.

In contrast, the Coalition has proposed an additional $9 billion in funding for Medicare, positioning themselves against Labor's healthcare plans.

Amidst the controversy, Prime Minister Anthony Albanese announced a commitment of $8.5 billion to enhance Medicare, aiming to increase access to medical services for Australians.

Albanese emphasized that under Labor, Australians should only need their Medicare card for healthcare, not a credit card.

The Australian Labor Party (ALP) faced significant backlash after posting a controversial meme on social media that referenced a T-shirt associated with white supremacist rhetoric.

The T-shirt slogan was noted by Museums Victoria as an example of racist rhetoric that reflects xenophobia and exclusionary views on Australian identity.

The phrase on the T-shirt parodied a more controversial slogan that includes derogatory language targeting non-English speakers.

Opposition health spokeswoman Senator Anne Ruston criticized the ALP's Medicare campaign, claiming that doctor access has worsened under Labor's governance.