Robert Irwin, the son of the late Crocodile Hunter Steve Irwin, has launched a bold new underwear campaign for the Australian brand Bonds, marking a significant shift from his usual khaki attire.

He believes this campaign allows him to highlight Australia's laid-back lifestyle and rich wildlife, which he is passionate about conserving.

To prepare for the shoot, Robert intensified his fitness routine, incorporating more sit-ups and reducing carbs, emphasizing the importance of looking and feeling his best.

Ultimately, Robert Irwin's latest venture not only showcases his modeling skills but also reinforces his commitment to animal conservation, continuing the legacy of his father.

Irwin expressed excitement about the campaign, stating he is not nervous and sees it as an opportunity to try new things while furthering his animal conservation efforts.

While some fans praised the photoshoot, others expressed disappointment and questioned the authenticity of the images, highlighting a potential shift in Robert's public image.

At just 21 years old, Robert showcases his toned physique in the 'Made for Down Under' campaign, where he poses with various animals, including snakes and spiders, reflecting his adventurous spirit.

Acknowledging his father's legacy, Robert aims to inspire a new generation by carrying forward Steve Irwin's passion for wildlife conservation.

The campaign, which was revealed on April 3, 2025, merges wildlife advocacy with contemporary fashion branding, sparking widespread conversation and mixed reactions on social media.

Humorously, he remarked that posing in underwear was more daunting than handling crocodiles, showcasing his confidence and adventurous nature.

Robert's family, including his mother Terri and brother-in-law Chandler Powell, have been supportive of his decision to participate in the campaign, providing fitness advice and encouragement.

In the ads, Robert poses outdoors in the Chafe Off line of boxer briefs, alongside reptiles like a snake and a perentie lizard, demonstrating his unique blend of modeling and wildlife advocacy.