Melbourne Demons Dismiss Coach Simon Goodwin Amidst Tumultuous Season and Internal Struggles
August 4, 2025
Demons president Brad Green praised Goodwin's contributions, stating he should be proud of his achievements at the club.
Simon Goodwin has been dismissed as head coach of the Melbourne Demons AFL team, just four years after leading them to their first premiership in 57 years.
Following a review last year that did not result in major personnel changes, the board decided to take significant action after a poor start to the current season, which included five consecutive losses.
The Demons have faced numerous challenges, including internal struggles and controversies, such as allegations of drug testing issues and player bans.
Off-field controversies involving players Clayton Oliver and Joel Smith have contributed to perceptions of a toxic culture within the club.
Goodwin was informed of his termination on the night of a recent 83-point victory over West Coast, a surprising timing given his expressed optimism about the team's future.
The decision was communicated to Goodwin late Monday, with players being informed the following morning.
Goodwin's coaching record stands at 111 wins from 202 games, but recent performances raised doubts about his ability to develop the team's talent.
The decision to part ways with Goodwin comes after a disappointing season, where the Demons currently sit 12th in the league standings and have missed the finals for the second consecutive year.
Goodwin's tenure began in 2017, and although he achieved a historic premiership in 2021, the club's performance has declined significantly since then.
Troy Chaplin has been appointed as the interim coach following Goodwin's departure, as the club looks to navigate through this tumultuous period.
The Melbourne Football Club is undergoing significant changes, with new leadership set to take over, including club great Steven Smith as the incoming president.
Summary based on 5 sources
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Sources

The Guardian • Aug 5, 2025
‘A massive call’: AFL premiership coach Simon Goodwin sacked by Melbourne Demons
ABC News • Aug 5, 2025
Simon Goodwin sacked as Melbourne Demons AFL coach, club legend Garry Lyon 'shocked'
The Age • Aug 4, 2025
Goodwin and Melbourne part ways
7NEWS • Aug 4, 2025
Melbourne premiership coach Simon Goodwin sacked after missing AFL finals