In the 2025-26 Ashes, Seven posted record audience figures for the series, with 14.2 million Australians tuning in across Seven and 7plus Sport and an average of 1.19 million viewers per Test, up 12% from the prior year.

The fifth Test at the Sydney Cricket Ground drew more than 7.4 million total viewers across five days, with a 1.14 million average TV audience and 193,000 streaming sessions—up 27% year over year.

The Boxing Day Test delivered a nationwide high, with session ratings reaching about 3.4 million and total audience of 1.84 million, marking the highest-rated session on Seven.

Key moments included 20 wickets on the opening day at the MCG and Scott Boland surviving to stumps on day one.

The network is highlighting continued summer cricket coverage, including the Big Bash League Final on January 25 and a women’s multi-format series against India beginning February 15.

Looking ahead, the programming slate includes the Big Bash Final on Sunday, January 25, followed by the Australia Women’s team against India from February 15.

Seven’s commentary team features top cricket analysts such as Ricky Ponting, Stuart Broad, Justin Langer, Matthew Hayden, Damien Fleming, Greg Blewett, Trent Copeland, David Lloyd, and Simon Katich, with presenters including Alison Mitchell, Tim Lane, Mel McLaughlin, Emma Freedman and James Brayshaw.

The overall tone underscores strong engagement for cricket as Australia’s summer sport, with growing streaming on 7plus and solid linear numbers.

Executives credit record numbers to a rising mix of streaming and linear viewership, emphasizing cricket as Australia’s favorite summer sport.

The series opener drew over 14 million Australians as Australia secured a 4-1 series win and retained the urn, with heroics from Mitchell Starc, Travis Head, and Alex Carey.

England achieved its first Australian series win in over a decade, watched by more than 7.64 million Australians, though the match ended inside two days.

BBL and WBBL ratings also rose, with the BBL up 5% in total TV and 109% in streaming, and the WBBL up 28% in total TV and 189% in streaming.