Melbourne Demons CEO Paul Guerra Departs Amid Board Tensions and Relocation Concerns
April 28, 2026
The club’s strategy under Guerra also included addressing a high-profile game plan and calendar decisions as it navigates a move away from Waverley Park and other facility debates.
The club’s board and president intend to provide clarity on the leadership change in the near term, helping to reassure players and stakeholders.
Melbourne Demons chief executive officer Paul Guerra has left the club after seven months in the role, with interim chief executive Brian Cook anticipated to take the helm while a permanent successor is sought.
Club president Steven Smith is scheduled to address the situation publicly on Tuesday as the club outlines next steps.
On the field, Melbourne has started strongly under new coach Steven King, sitting fourth with a 5-2 record and showing notable attacking form.
Guerra oversaw the appointment of Steven King, who has guided Melbourne to a 5-2 start in their first season together, while the club continues to pursue strategic relocations and facility discussions.
During Guerra’s tenure, the club pursued a new playing style and appointed Steven King after sacking a previous coach, all while managing leadership transitions.
Melbourne has experienced ongoing leadership turnover, with Steven Smith serving as president as the fourth leader in six years.
Brian Cook is expected to be appointed interim CEO, with insights that he could assume responsibility on an interim basis and may be a candidate for the permanent role.
Guerra is expected to receive formal reasons for his dismissal later this week as part of the club’s process.
The club confirms the decision followed deteriorating relations with the board and concerns over a potential Caulfield Racecourse relocation, and formal reasons are expected to be provided by the president in a statement on Tuesday.
Summary based on 4 sources
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Sources

The West Australian • Apr 28, 2026
Shock decision as Demons move on chief executive
7NEWS • Apr 28, 2026
Melbourne Demons bombshell as CEO Paul Guerra departs after just seven months
FOX SPORTS Australia • Apr 28, 2026
Demons shock as CEO’s axing after SEVEN months explained; sad Hollands twist — AFL Daily