Australia's Sportstech Boom: Brisbane 2032 Sparks Export Growth and Global Influence

August 12, 2026
Australia's Sportstech Boom: Brisbane 2032 Sparks Export Growth and Global Influence
  • Brisbane is emerging as a major sportstech hub in Queensland, with a 20% rise in established sportstech companies and a projected surge in business numbers and employment that could surpass New South Wales by FY2028 if current trends hold, aided by preparation for the Brisbane 2032 Olympic/Paralympic Games.

  • Australia aims to elevate its role as a global sportstech exporter by leveraging APAC activity, international trade opportunities, and major events to showcase innovations.

  • The Brisbane 2032 Games are viewed as a catalyst for investment in infrastructure, technology, venues, and opportunities to export Australian sportstech globally.

  • Healthcare and medical properties—like pathology labs, clinics, and allied health centers—are gaining importance due to long leases and essential service nature.

  • Attracting talented workers is essential for investment, with lifestyle, transport, and cultural assets playing a significant role in location decisions.

  • A collaborative ecosystem among government, industry, and researchers is emphasized, supported by investment signals from programs such as Future Food and MedTech.

  • Over the past year, major transactions by institutional buyers reinforce Queensland’s long-term prospects across office, retail, industrial, and healthcare assets.

  • Industrial property remains a standout, with warehousing and logistics facilities benefiting from online retail growth and supply chain expansion, underpinned by tight vacancies and ample land in key locations.

  • Growth is expected to be driven by the experience economy, advanced manufacturing, logistics, and health, aided by a larger talent pool and growing domestic and international demand.

  • QAGOMA will host Make, Believe, Magic: The Worlds of The Jim Henson Company in September, alongside major exhibitions like Olafur Eliasson and Archie Moore’s Kith and Kin, underscoring a rich contemporary-art program.

  • South Bank’s cultural role is reinforced by Archives Fine Books and the expanded Glasshouse Theatre, solidifying Brisbane as a central cultural district.

  • The sportstech industry now supports about 20,604 jobs across 924 companies, with the 115 largest firms accounting for the majority of revenue and employment, signaling a mature, scale-focused ecosystem.

Summary based on 7 sources


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