A controversy surrounds Colleen McKaye, a longtime Adelaide Crows supporter, who wore black face paint and a Claude the Crow costume during the AFL elimination final against the Western Bulldogs at Adelaide Oval.

Images circulated showing a member of the Crows' cheer squad in blackface during the same elimination final, prompting backlash.

Sam Newman defended McKaye, arguing critics who labeled the act as blackface were misguided in their condemnation.

McKaye’s family says she is distressed and not taking calls as media attention intensifies, describing the situation as deeply troubling for someone devoted to the club.

McKaye claimed the makeup was meant to look more realistic and denied any intent to offend, noting the emotional impact and ongoing phone calls from concerned friends.

There has been no disclosed detail yet about disciplinary actions or official club statements in relation to the incident.

McKaye suggested that many people liked the costume and wanted photos, arguing the reaction was not universally negative.

Social media reactions were mixed, with calls for the club to address the incident and ongoing debate over whether the costume constitutes blackface or a legitimate mascot portrayal.

McKaye is known for rallying fellow supporters with chants and for fundraising within the supporter group.

Images of McKaye in the costume circulated after TV coverage, drawing backlash from some fans and notably from the Carlton Cheersquad.

Crows supporters group president Peter Kauschke defended McKaye, noting she purchased the costume and that the headpiece caused the red bow to detach, while affirming her dedication to the club.

Kauschke emphasized that the headpiece and accidental red bow tie were part of the costume, but acknowledged the broader conversation that intent does not erase harm in cases of blackface.