Belgian football fans will soon face a major change as Jupiler Pro League matches move exclusively to streaming on DAZN starting July 25, 2025, ending traditional TV broadcasts.

This shift follows failed negotiations between DAZN and major telecom providers Telenet, Proximus, Orange, and VOO, which previously aired matches on their platforms.

Despite securing rights until 2030, DAZN was unable to reach sublicensing agreements with Telenet and Proximus, leading to the end of traditional broadcast partnerships.

The move from traditional TV to streaming marks a significant change for viewers, raising questions about future engagement and access to live matches.

Fans will now need a subscription to the DAZN app to watch live matches, highlights, and replays, as these are no longer available on standard TV channels.

There are currently no agreements with broadcasters VRT or VTM for match highlights or footage, limiting coverage to live text updates and commentary.

Although DAZN has announced its streaming-only approach, industry insiders believe a last-minute deal could still be possible, as the platform remains open to future negotiations.

Starting from July 25, 2025, all JPL matches will be available exclusively through DAZN, which holds the broadcasting rights until 2030.

Telenet and Proximus are under pressure to reduce costs as more customers shift towards streaming services, making DAZN's pricing demands a challenge for these providers.

DAZN's successful acquisition of rights until 2030 highlights a strategic shift in Belgian football broadcasting, despite the failed negotiations with traditional telecom broadcasters.