A Brussels-based architecture firm, Duss, is currently finalizing a feasibility study to explore necessary interventions for transforming an underused site into a vibrant Flemish cultural hub.

The site, which has been vacant since 2016 due to its poor condition, remains without a designated new purpose as the federal Building Authority has yet to identify a suitable use.

Located on the Heysel plain near the Atomium, the historic Théâtre américain, built from remnants of the 1958 Universal Exposition American pavilion, is a notable site with cultural significance.

In 2024, an agreement was reached between Brussels and the Flemish government, granting the latter a 99-year emphyteutic lease of the building for a symbolic one euro per year, signaling a long-term commitment to its redevelopment.

Flemish officials, including Brussels Minister Cieltje Van Achter and Culture Minister Caroline Gennez, are enthusiastic about revitalizing the site, highlighting its potential to become a cultural landmark that fosters community, innovation, and culture in Brussels.