Meliuz, a Brazilian fintech firm, is set to raise R180.08 million (approximately $32.4 million) through an equity offering to bolster its bitcoin acquisition strategy.

In early 2025, Meliuz launched a new initiative to allocate cash reserves towards bitcoin investments, aiming to become Brazil's first bitcoin treasury company.

The company had previously indicated plans to raise $78 million to solidify its position in the bitcoin treasury space.

The share offering is priced at R7.06 ($1.27) per share, reflecting a 5% discount from the previous day's closing price of R7.43.

This share offering, reported on June 13, 2025, aims to attract investors while providing a strategic financial boost.

According to TradingView data, Meliuz currently holds a market capitalization of R647.08 million (around $116.5 million).

Investment bank BTG Pactual is acting as the book-runner for this equity deal.

Meliuz has gained significant traction, boasting 41 million loyal users, making it the third fastest-growing shopping app in Brazil as of the first quarter of 2025.

However, following the announcement of the share offering, Meliuz's stock experienced a decline of over 5% in trading on June 13, 2025.