On August 14, 2020, MicroStrategy and CEO Michael Saylor made their first Bitcoin purchase of $250 million at an average price of $11,653 per BTC, marking the start of their strategic adoption of Bitcoin as a corporate treasury asset.

This long-term accumulation underscores Bitcoin's remarkable appreciation, with MicroStrategy now holding over 400,000 BTC valued at more than $77 billion, significantly influencing market sentiment and price movements.

By August 14, 2025, Bitcoin reached its highest daily close at $124,529, representing a staggering 968% increase since MicroStrategy's initial investment, with the company's holdings contributing to its valuation.

Bitcoin's rising market cap of over $2.4 trillion and over $10 billion in ETF inflows in Q2 2025 bolster its status as a hedge against inflation and a key growth asset.

The recent surge in Bitcoin's price indicates strong bullish momentum, with potential resistance around $130,000 and support near $110,000, supported by increased on-chain accumulation and daily trading volumes exceeding $50 billion.

MicroStrategy’s ongoing acquisitions, financed through debt and equity, have often triggered short-term price spikes, reflecting the company's significant influence on Bitcoin's market dynamics.

Long-term trading strategies like dollar-cost averaging and technical analysis remain relevant, with current indicators suggesting further upside despite potential corrections, as market sentiment reaches extreme greed levels.

Since 2020, MicroStrategy's Bitcoin holdings have caused its stock to outperform the S&P 500 by 300%, allowing traders to leverage this relationship through arbitrage and momentum strategies.