Tahini's, a fast-casual Mediterranean restaurant chain founded in London, Ontario in 2010 by two brothers, has grown from a single family-run restaurant into an expanding franchise with international ambitions.

Looking ahead, Tahini's plans to enter the U.S. market and eventually expand internationally, emphasizing the importance of action, flexibility, and execution over perfect planning for small businesses.

As Tahini's prepares for U.S. expansion, it intends to keep franchise terms and treasury policies consistent initially, with plans to implement a Bitcoin strategy after establishing multiple U.S. stores.

Profits from store revenue are directed into Bitcoin as part of their treasury policy, serving as a digital savings account to fund business expansion or marketing efforts.

Since 2020, Tahini's has allocated cash reserves into Bitcoin, viewing it as a hedge against currency debasement and inflation, and considering Bitcoin the 'new gold' for savings.

Tahini's Bitcoin story has positively impacted brand perception, attracting media coverage, customer loyalty, and international attention, especially within the Bitcoin community.

The company's innovative Bitcoin treasury policy has generated interest among prospective franchisees, enhancing Tahini's brand appeal.

Tahini's manages risks related to Bitcoin’s volatility, custody, accounting, and regulation through disciplined record-keeping and compliance with existing rules.

The founders highlight that their success combines steady operational practices with bold experiments like their Bitcoin treasury strategy, providing a blueprint for other small businesses.

Tahini's Bitcoin strategy is a long-term savings tool aimed at funding future growth, marketing, and operational needs, rather than speculative investment.